Nike+ Fuelband SE Rose Gold
I’ve been planning to get the fuelband as soon as the SE, or second edition, came out but just few days later learned Nike was releasing the first of its new METALUXE Collection featuring the SE in rose gold.
The design itself is not any different from the current line of SE’s and first editions - clean, minimal design with a single button to scroll through different options. The rose gold model features PVD-coated stainless steel clasp, bezel and screws, which are handworked, mirror-polished surfaces to highlight craftsmanship and detail. It’s quite nice in person and rain/shower-proof.
It’s ergonomically shaped and made flexible to stay on your wrist comfortably all day and night, while subtle enough to be worn as an accessory item to match any style of clothing. Two additional extension links are also included to help adjust a finer fit for your wrist. I got the M/L size and it fit well without the need for them.
The USB is hidden within the clasp system (two pictures above) and plugs directly into most laptop computers for charging and syncing your data. An extended USB cord is included, of course, but it’s nice to have this wire-free option beautifully crafted into the device itself. It lasts a week and charges very fast, may I add.
The fuelband can also be synced via Bluetooth through the official mobile app (currently iOS only) which keeps detailed track of your activity and progress through standard numerical values and NikeFuel which are essentially gamified experience points for self motivation and friendly competition.
The device itself is great overall but I’d like to see two options in the future. The first being software, I think there should be an option to have the display remain on once the battery is further improved. It’s a bit unnecessary to have to press the button to see the clock every time. The second being hardware, I wish it had vibration feedback for reminders/alerts. Currently, the display creeps on with a message “Go Cheeyoon” but it’s not very effective.
I understand there are many who think this is pointless and a waste but I don’t believe so. The fuelband acts as a multifunctional smart-watch. For $150 USD ($170 for rose gold), you get a standard digital watch, fitness tracker, sleep tracker, step counter, and ultimately keeps you motivated to stay active through its competitive NikeFuel system, all in an elegant design. Wearable technology is the future and the Fuelband SE proved to be a great stepping stone.