I'm Cheeyoon, a Product Designer who hangs out in Los Angeles. Learn more

My background is in architecture, but my interests drifted towards technology startups during my academics.

I currently freelance web design and branding for individuals and small businesses.

Previously I organized an AR/VR workshop with AAVSLA, I created a design collaborative RUE, and I cofound an enterprise SaaS platform Thinkerous.

Thinkerous API is an innovation management tool to help identify impactful ideas.

Project

Thinkerous

Role

Product Designer

Date

July 2012 - February 2015

Website

www.thinkero.us (archived)

Description

The API was developed during a startup I cofound with Allie Zhang and Chris Leaf, my first experience leading product design. With the end of Thinkerous, the API was repurposed for a secondary project, SpaceLMS, with an improved interface for the different use case scenario.

The design for Thinkerous had to do one thing very well:  display all the viable content clearly and neatly organize the numerous sections. The interface should be intuitive and clean.

Thinkerous was conceived to create an online platform for communities, such as companies and cities, that are dissatisfied with the lack of collaboration and innovation. Unlike email and other collaborative software, we wanted to provide a structured process for communities to exchange issues and ideas. 

The goal was to help organizations easily discover their most important problems, and track solutions so that they can be quickly implemented.

The icon was designed to be a clever amalgamation of a thought bubble and a brain.

Users can share issues and discuss ideas for solutions which can be voted and prioritized algorithmically in the back-end.

The earliest iteration (left) was bare minimal with fewer variables. Later iterations made use of trendy visuals with icons, type hierarchy, and a more user friendly approach with clear sorting options.

Sharing and other modals have also been treated with the same design aesthetic. Everything is more vibrant with colors, and designed to make even the most enterprise use cases less intimidating.

After Thinkerous, we decided to use the API to create a different platform, SpaceLMS. This Learning Management System had the same core functions; users share and discuss solutions to problems, so the same design strategy applied. However, I opted for a more subtle, minimal approach this time.

Softer tones, better use of white space, and overall simplicity gave this a more professional look.

Eclipse is a simple solar eclipse timer and viewing companion.

Project

Eclipse App

Role

Product Designer

Date

October 2017

Description

This app is in response to a design exercise by Bill Rappos, to pitch to the Griffith Observatory an intuitive solar eclipse viewing companion. I was given 24 hours to research, conceptualize, and mock up complete deliverables for current mobile devices.

The app had to do one thing well: guide a person how to correctly and safely view the solar eclipse, and accurately identify the contact times.

There’s a total solar eclipse somewhere on Earth every 18 months or so. From umbraphiles - eclipse chasers that plan their lives around traveling to witness the next total solar eclipse - to laymen that have never witnessed a total solar eclipse before, witnesses are mesmerized when they experience the astronomic phenomenon the right way.

The goal was to design an app to help an audience of varying astronomic education to experience this fascinating phenomenon to its fullest potential.

The icon is a flat rendition of a maximum solar eclipse at 100% totality.

The app had to do one thing well: guide a person how to correctly and safely view the solar eclipse, and accurately identify the contact times.

Eclipse was designed to be very intuitive and simple to use. After allowing the app to use Location Services, the home screen will display a detailed timer of the next solar eclipse in your current location and automatically find coordinates to calculate contact times. The main timer interface displays 4 contact times, max eclipse time, and a countdown for totality.

The map page shows the path of totality and a pin of your current location. The map, powered by Google Maps, can pan and zoom, where you can pin any location. Your pinned location info sits on a tray with its relevant visibility and magnitude data, which can be expanded to reveal a detailed overview of the coming event.

All pertinent information about the solar eclipse, current and general, can be found in the info page. Here you can watch an animation of what the eclipse will look like, the shadow path, and numerous helpful tips and safety info on how to view and enjoy the solar eclipse.

The settings page lets you input a custom location by longitudinal coordinates or address, switch to dark mode which inverts the white background theme to black, and contact and app info.

Koi is a new way to hang out and make friends. Coming soon to the App Store.

Project

Koi App

Role

Product Designer

Date

October 2017 - Present

Website

hidden

Description

Content coming soon

Other projects include web design, branding, and photography.

Follow me @cheeyoon on Instagram for my photo work. I don't publish content often but I do post Stories pretty frequently.

AAVSLA is an experiment on the duality of “real” and “virtual” and how it can stimulate or promote new senses achieved through visual and ephemeral technologies that can take over portions of the public realm, to expand architecture and urban space into a performance oriented space.

I designed and built the website, sponsor deck, and helped organize the workshop to guide students to work through the physical, digital, and virtual worlds, as a design, representation, and experience strategy.

I designed and built the website for Brothecary and produced several product and lifestyle shots for web and print. The site uses Ecwid for its e-commerce needs and utilizes particles.js with DeviceOrientation for its molecular banner.

I cofounded and directed Vapour Collective Inc. where we researched and developed CLOÚD vapor liquid products. I was responsible for product sourcing and manufacturing; inventory and warehouse shipment scheduling; creative direction and design, branding and marketing; domestic and international distribution.

RUE is a design collaborative I co-created with Tim Cheng, Devin Gharakhanian, and Chad Alexander Schram.

It's a hyper-active hothouse incubating emerging creatives with interests in mixed-media, design, and physical/digital technology. This space draws a diverse collective of forward-thinking affiliates that develop in parallel with peers, instigating the notion of "the great group" effect.

Thanks for stopping by. If you'd like to chat, share feedback or inquire about anything, please get in touch.